"Costa Mediterranea" is a multidisciplinary design project I created, blending fashion, art direction, graphic design, and 3D design into a cohesive summer collection. Inspired by the deep blue waters of the Albanian coast, I developed a nautical-themed pattern featuring corals, octopi, shells, and sea flora, used across a range of full-print garments including swimwear, kimonos, dresses, and tailored beachwear. The pattern was extended across decorative elements for an experiential event, applied to cushions, towels, tote bags, mirrors, and accessories to create a unified coastal identity.
ART DIRECTION / EVENT DESIGN / GRAPHIC DESIGN / ILLUSTRATION
To emphasize contrast and evoke Mediterranean vibrancy, a bold yellow variant was introduced alongside the dominant marine blues, tying into a visual concept that also incorporated lemons. The project culminated in a launch event attended by prominent Albanian artists and influencers, designed to feel like a living, branded seascape. As part of the experience, I conceptualized and visualized a 3D art pavilion, transforming pattern elements into sculptural forms, which later became an interactive installation and tourist attraction, demonstrating the power of immersive design in storytelling.